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Each edition, iceTackle* delivers a whole host of exiting brands to cover all your business needs, from budget-focussed in our own-brand Leeda portfolio, right through to premium 3rd-party offerings from the like of Lowrance and Petzl.

This year we're keeping things on-point and easy-to-digest; the whole point of iceTackle* has always been to interact, to communicate and to educate - the 'ice' in iceTackle* - so we'll have the latest and best products at the event for you to demo and get to know.

Our brand management team will be on-hand to talk through how these products on display have been developed and ranged, with sales staff available to not only talking through pricing and offers, but discuss which products could work best for your business.

We'll also be able to deliver you access to relevant marketing and sales support content and talk through how we're constantly working to raise brand awareness, a key tool in enabling your business to be a go-to option for the end users in the search for their next purchase.

Here's a list of what you can expect to see at the 2025 event:

Wychwood Carp - Leeda's main carp brand and with a heritage that spans five decades, you can talk through products such as the Epic Bivvy range with the anglers who've tested and developed them. Learn about the way the brand is organised with its sub-brands Riot, Extremis and Epic, plus there will be opportunities to see development products and 2026 concepts.

Wychwood Game - one of THE main game brands in the UK, and known for delivering performance with value, the main focus will be on the new Ionica range of rods and reels, our latest premium-level products that are set to push the brand even further.

Wychwood Agitator - a brand that's become a hot topic, Agitator is making waves thanks to a constantly expanding product range that provides great value but is also totally focussed on delivering products that enable lure and predator anglers specific solutions to a sector that is underserved. New reels, accessories plus concept products will be on display, and you can discuss without our sales team how you can access this sign-up brand to be part of an exclusive selection of dealers.

MAP - one of the premier matc-focussed brands, 2025 sees the introduction of a whole host off new products and range additions across pole and rods. Plus, the brand is expanding its accessory portfolio to enable a wider, deeper product offering to bolster in-store presence.

Mustad - one of the world's best-known angling brands, find out more about the technologies employed across its range of hooks and terminal tackles, plus delve deeper into its vast array of accessories and its lure and rod ranges.

Petzl - when it comes to lighting, Petzl is a go-to brand for performance conscious outdoor enthusiasts. Offering lighting solutions that defy the conditions, we'll be showcasing the best of what this global brand has to offer and providing some key info on how to make Petzl THE lighting brand for you business.

Lowrance - as boat fishing become more prevalent, so does the need for more accurate fish location... which is where Lowrance comes in! A global player, Leeda is prouhtd to offer its range of fish finders to our customer bases, and we'll have demo units plus key education material on hand to help you understand the product benefits and be confident in finding your customers the right product for their needs.

The 2025 edition of iceTackle* runs April 1st - 3rd at Barston Lakes so ensure you register NOW!